Revival of an old Swedish Textile Company

Sadly Stromma Sweden AB - an old and well-respected supplier to New House, closed before Christmas.
Stromma was a historic Swedish manufacturer dating from 1854 that specialised in producing many classic fabrics for roller blinds. However in the 80's, Stromma was bought by Boras Waferi AB who took fabric production out of Sweden to Estonia, was unable to develop the brand, and then in 2010 the group collapsed.

New House's other Swedish roller fabric producer (Almedahls Kinna AB) bought the Stromma Sweden name & rights, and New House became very much involved. As well as investment, our clever designers, Melanie, Charlotte and Laura are now working on the new Stromma Sweden collection for launch in Feb 2012 at the R & T fair in Stuttgart.

Reviving a historic brand is always a challenge, and here are a few pics of us working on some new designs...